FITRADIO becomes HYROX’s first digital training music partner

FITRADIO and HYROX announced a global multi-year partnership on June 22, 2026, giving HYROX athletes a dedicated training station inside the FITRADIO app. The deal expands FITRADIO’s performance-focused music into HYROX’s fast-growing race and gym ecosystem as HYROX heads toward an expected 2 million competitors in 2026/27.

Why it matters: - FITRADIO is moving deeper into the performance-training market with a partner that has a built-in global athlete base. - HYROX racers and gym members now get music programming designed for race prep, interval work and endurance sessions. - The partnership links a music platform built for training with a fitness racing brand built around structured performance.

What happened: - FITRADIO announced a global multi-year partnership with HYROX on June 22, 2026. - HYROX named FITRADIO its first Digital Training Music Partner. - FITRADIO launched a dedicated HYROX station inside the FITRADIO app. - The station is available now for athletes training for HYROX competition worldwide.

The details: - HYROX said it finished the 2025/26 season with more than 1.5 million racers. - HYROX is projecting 2 million competitors for 2026/27. - The partnership gives FITRADIO access to the three million athletes training in HYROX gyms worldwide. - FITRADIO said the HYROX station is built for high-intensity intervals, functional strength work and endurance-based movement patterns that mirror HYROX races. - FITRADIO said the station is curated and sequenced to support performance output rather than passive listening. - Rusty Greene, FITRADIO’s CEO and founder, said music in a training environment sets tempo, cues transitions and controls how hard a room pushes. - FITRADIO said the station is powered by professional DJs and producers. - FITRADIO said its AI music engine analyzes BPM, energy curves, vocal intensity and build structure to match music to each training modality. - FITRADIO said it is trusted by fitness brands including OrangeTheory Fitness, LA Fitness, Burn Boot Camp, F45 Training, Club Pilates, D1 Training and Club Studio. - FITRADIO is available on iOS and Android and is integrated across a growing network of fitness facilities worldwide. - HYROX combines 8 x 1 km runs with 8 functional workout stations. - HYROX said the format creates a standardized race where professional athletes and everyday competitors compete in the same event. - HYROX was founded in Germany in 2017 and now hosts races in more than 30 countries. - HYROX’s broader ecosystem includes HYROX 365 training clubs and programming, HYROX YoungStars and ELITE 15 professional competition.

Between the lines: - The deal gives FITRADIO a way to reach athletes at the exact point where music can influence pace, intensity and session structure. - HYROX is extending its brand beyond events and into training habits, which can deepen engagement between race days. - The partnership also signals that fitness music is becoming more specialized, with platforms competing on function rather than broad consumer taste.

What's next: - FITRADIO will be featured across HYROX’s global digital and marketing channels, including the official HYROX website and social media. - The two brands plan collaborative content activations and athlete programming initiatives during the term of the agreement. - The HYROX station will continue serving athletes training for upcoming HYROX races worldwide.

The bottom line: - FITRADIO is turning performance music into a branded training tool for one of the fastest-growing fitness racing communities in the world.